HEART Centre, Bennett Road, Leeds, LS6 3HN
+440)7734257349
hello@gocontentlabs.com

Tag: Marketing strategy

b2bsegments

Five reasons why you need to segment your B2B customer base

Segmentation is about dividing up your customer base (including potential/target customers) into defined groups which share certain variables. Each group or segment should be associated with specific needs, behaviours and characteristics that extend beyond the basics of geography and business size. Now every business will have different primary reasons for segmenting their market, but here…
Read more

Aligning marketing activity with business strategy

This post was originally written on my old blog, and has been recently updated for 2018. Whilst it may be a couple of years old; content like this is truly evergreen and the debate about marketing’s alignment in a business never goes out of fashion! How many of us have worked in organisations where the activity of the…
Read more

Five key elements of a GREAT marketing strategy

Ahh, ‘strategy’. One of the most misunderstood and misused phrases of modern business! As a Marketing Consultant, the majority of my work with clients is researching and developing marketing strategies, and the main misconception about ‘strategy’ is that it’s often misinterpreted as ‘a plan’, as ‘objectives’ or as ‘tactics’. The easiest way to look at…
Read more