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Tag: content marketing

How can marketers benefit from ‘brand journalism’?

Originally written in 2015 & updated for 2018. As long as people have been communicating, we’ve used stories to relate to each other, make sense of things, and help us make decisions. In recent years, the rise of content marketing has enabled businesses to use the tools and techniques of journalism to tell their company stories, or…
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content-marketing

Content marketing metrics for measuring return on investment (ROI)

12 Content marketing metrics for measuring return on investment (ROI) So you’ve decided to invest in content marketing. Yayer! via GIPHY There’s a long journey ahead though – content marketing is a long-term investment of time, resource and energy – so you need to be ready to manage this investment, either with internal resources, a…
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