Five key elements of a GREAT marketing strategy

Ahh, ‘strategy’. One of the most misunderstood and misused phrases of modern business! As a Marketing Consultant, the majority of my work with clients is researching and developing marketing strategies, and the main misconception about ‘strategy’ is that it’s often misinterpreted as ‘a plan’, as ‘objectives’ or as ‘tactics’. The easiest way to look at…
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