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Category: SMEs

How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

training team

Upskilling your Sales & Marketing Team and Unlocking Their Potential: Training vs. Consultancy – which one do you need?

Your Sales and Marketing teams are pivotal to your business, and they overlap a lot. Whether you treat them as separate entities will depend on your internal structure. Regardless though, it’s essential that they compliment each other. Investing in training for these teams will show commitment to them

Aligning marketing activity with business strategy

This post was originally written on my old blog, and has been recently updated for 2018. Whilst it may be a couple of years old; content like this is truly evergreen and the debate about marketing’s alignment in a business never goes out of fashion! How many of us have worked in organisations where the activity of the…
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Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has worked their entire career in client-side roles, primarily in small businesses, I’ve had to become adept at flexing my marketing pecs on a shoe-string budget.…
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How can marketers benefit from ‘brand journalism’?

Originally written in 2015 & updated for 2018. As long as people have been communicating, we’ve used stories to relate to each other, make sense of things, and help us make decisions. In recent years, the rise of content marketing has enabled businesses to use the tools and techniques of journalism to tell their company stories, or…
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