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Category: Resources

How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

training team

Upskilling your Sales & Marketing Team and Unlocking Their Potential: Training vs. Consultancy – which one do you need?

Your Sales and Marketing teams are pivotal to your business, and they overlap a lot. Whether you treat them as separate entities will depend on your internal structure. Regardless though, it’s essential that they compliment each other. Investing in training for these teams will show commitment to them

3 Top Tips for International App Success

With over twelve million app developers reported in 2016 and a prediction of fourteen million by 2020, app development is a growing and highly competitive market. Therefore, as a brand considering an app and looking to break into international markets, it’s vital to ensure your marketing strategy is fully researched, adhered to and thorough. There…
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Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has worked their entire career in client-side roles, primarily in small businesses, I’ve had to become adept at flexing my marketing pecs on a shoe-string budget.…
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