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Category: Inbound Marketing

Aligning marketing activity with business strategy

This post was originally written on my old blog, and has been recently updated for 2018. Whilst it may be a couple of years old; content like this is truly evergreen and the debate about marketing’s alignment in a business never goes out of fashion! How many of us have worked in organisations where the activity of the…
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Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has worked their entire career in client-side roles, primarily in small businesses, I’ve had to become adept at flexing my marketing pecs on a shoe-string budget.…
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How can marketers benefit from ‘brand journalism’?

Originally written in 2015 & updated for 2018. As long as people have been communicating, we’ve used stories to relate to each other, make sense of things, and help us make decisions. In recent years, the rise of content marketing has enabled businesses to use the tools and techniques of journalism to tell their company stories, or…
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7 online tools for content marketing success

‘I love to spend hours manually creating content’ …said no marketer, ever!  You know what every marketer loves? A good online tool that saves you hours of time (and money). Inspired by a recent article by the Content Marketing Institute, ‘7 Powerful Tools to Automate Tedious Content Marketing Tasks‘, I wanted to use this opportunity…
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Content marketing metrics for measuring return on investment (ROI)

12 Content marketing metrics for measuring return on investment (ROI) So you’ve decided to invest in content marketing. Yayer! via GIPHY There’s a long journey ahead though – content marketing is a long-term investment of time, resource and energy – so you need to be ready to manage this investment, either with internal resources, a…
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