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Category: Career

How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

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We’re Hiring! Part-time Marketing & Administrative Assistant

This is a unique and exciting opportunity to gain ‘hands-on’ experience and insights into marketing and communications by working within a B2B Growth Marketing Consultancy; supporting the managing director to deliver excellent client service, and help to grow the business. Job Description Based in the centre of Headingley, Content Labs is a growth marketing consultancy…
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Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has worked their entire career in client-side roles, primarily in small businesses, I’ve had to become adept at flexing my marketing pecs on a shoe-string budget.…
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How can marketers benefit from ‘brand journalism’?

Originally written in 2015 & updated for 2018. As long as people have been communicating, we’ve used stories to relate to each other, make sense of things, and help us make decisions. In recent years, the rise of content marketing has enabled businesses to use the tools and techniques of journalism to tell their company stories, or…
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