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Category: B2B

3 Top Tips for International App Success

With over twelve million app developers reported in 2016 and a prediction of fourteen million by 2020, app development is a growing and highly competitive market. Therefore, as a brand considering an app and looking to break into international markets, it’s vital to ensure your marketing strategy is fully researched, adhered to and thorough. There…
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Aligning marketing activity with business strategy

This post was originally written on my old blog, and has been recently updated for 2018. Whilst it may be a couple of years old; content like this is truly evergreen and the debate about marketing’s alignment in a business never goes out of fashion! How many of us have worked in organisations where the activity of the…
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Seven ways to create value from data

“Data must be turned into insight and action to be a source of customer, competitive and marketing advantage. Data is the bedrock upon which successful research, segmentation, marketing automation, targeting and personalisation are built.” –eConsultancy, Modern Marketing Manifesto In recent years, businesses large and small have invested big budgets in data gathering software and hardware…
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Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has worked their entire career in client-side roles, primarily in small businesses, I’ve had to become adept at flexing my marketing pecs on a shoe-string budget.…
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