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Covid-19 Pandemic: How to adapt your marketing strategy during the Coronavirus crisis

“The coronavirus is not only a health crisis of immense proportion—it’s also an imminent restructuring of the global economic order.” – Mckinsey It’s early April 2020, and we’re in the middle of the global Coronavirus/Covid-19 pandemic.  Here in the UK, we’re entering our third week of ‘lockdown’, and within the past fortnight we have seen…
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b2bsegments

Five reasons why you need to segment your B2B customer base

Segmentation is about dividing up your customer base (including potential/target customers) into defined groups which share certain variables. Each group or segment should be associated with specific needs, behaviours and characteristics that extend beyond the basics of geography and business size. Now every business will have different primary reasons for segmenting their market, but here…
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How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

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Upskilling your Sales & Marketing Team and Unlocking Their Potential: Training vs. Consultancy – which one do you need?

Your Sales and Marketing teams are pivotal to your business, and they overlap a lot. Whether you treat them as separate entities will depend on your internal structure. Regardless though, it’s essential that they compliment each other. Investing in training for these teams will show commitment to them

3 Top Tips for International App Success

With over twelve million app developers reported in 2016 and a prediction of fourteen million by 2020, app development is a growing and highly competitive market. Therefore, as a brand considering an app and looking to break into international markets, it’s vital to ensure your marketing strategy is fully researched, adhered to and thorough. There…
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