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Author: rachaelsimpson

7 online tools for content marketing success

‘I love to spend hours manually creating content’ …said no marketer, ever!  You know what every marketer loves? A good online tool that saves you hours of time (and money). Inspired by a recent article by the Content Marketing Institute, ‘7 Powerful Tools to Automate Tedious Content Marketing Tasks‘, I wanted to use this opportunity…
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Five key elements of a GREAT marketing strategy

Ahh, ‘strategy’. One of the most misunderstood and misused phrases of modern business! As a Marketing Consultant, the majority of my work with clients is researching and developing marketing strategies, and the main misconception about ‘strategy’ is that it’s often misinterpreted as ‘a plan’, as ‘objectives’ or as ‘tactics’. The easiest way to look at…
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content-marketing

Content marketing metrics for measuring return on investment (ROI)

12 Content marketing metrics for measuring return on investment (ROI) So you’ve decided to invest in content marketing. Yayer! via GIPHY There’s a long journey ahead though – content marketing is a long-term investment of time, resource and energy – so you need to be ready to manage this investment, either with internal resources, a…
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