To help B2B and industrial organisations make the transition from ‘traditional’ product and sales-oriented marketing, to a more integrated, brand-led and customer-led approach – maximising the opportunities of today’s digital environment to boost brand awareness and profitable growth.
We do this by discovering your inherent brand and business strengths. Those things that make your business unique and original. We then develop a stategy and a campaign plan within the context of the customer’s experience and digital landscape; to really connect with your target audiences and buyers. Most importantly, we use a mix of gut instinct and intuition, combined with years of practical experience, backed up with data and research, to help you achieve maximum growth.
Good B2B marketing is rooted in great insight and is customer-obsessed. Great B2B marketing is measurable, and a blend of paid, owned and earned, and is built on sound strategic planning.
Research & Insight
We kick-off all new client projects with a “getting to know you” session. We look at where you are right now, and where you need to be. We’ll conduct research with you and your customers, your competitors & market.
Strategy & Planning
Based on our initial findings and subsequent studies, we’ll build a plan of action detailing exactly how we can to help you reach your goals – we’ll define key objectives, outline the most appropriate strategy to meet those targets.
Measure & Analyse
Once the plan is in place we’ll help you and your team to deliver the tactical elements of the plan. We’ll test, tweak, measure and improve; working with you on an ongoing basis to hit those objectives: week to week, month to month and so forth!