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Month: April 2020


Five reasons why you need to segment your B2B customer base

Segmentation is about dividing up your customer base (including potential/target customers) into defined groups which share certain variables. Each group or segment should be associated with specific needs, behaviours and characteristics that extend beyond the basics of geography and business size. Now every business will have different primary reasons for segmenting their market, but here…
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Covid-19 Pandemic: How to adapt your marketing strategy during the Coronavirus crisis

“The coronavirus is not only a health crisis of immense proportion—it’s also an imminent restructuring of the global economic order.” – Mckinsey It’s early April 2020, and we’re in the middle of the global Coronavirus/Covid-19 pandemic.  Here in the UK, we’re entering our third week of ‘lockdown’, and within the past fortnight we have seen…
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