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Month: April 2018

7 online tools for content marketing success

‘I love to spend hours manually creating content’ …said no marketer, ever!  You know what every marketer loves? A good online tool that saves you hours of time (and money). Inspired by a recent article by the Content Marketing Institute, ‘7 Powerful Tools to Automate Tedious Content Marketing Tasks‘, I wanted to use this opportunity…
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Five key elements of a GREAT marketing strategy

Ahh, ‘strategy’. One of the most misunderstood and misused phrases of modern business! As a Marketing Consultant, the majority of my work with clients is researching and developing marketing strategies, and the main misconception about ‘strategy’ is that it’s often misinterpreted as ‘a plan’, as ‘objectives’ or as ‘tactics’. The easiest way to look at…
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