HEART Centre, Bennett Road, Leeds, LS6 3HN

If opportunity doesn't knock, build a door.

Growth-driven sales + marketing consultancy for B2B brands, helping you open new doors with your ideal customers in new and existing markets.


Contentlabs is a consultancy practice operated by Rachael Simpson, an independent marketing consultant with 14 years’ experience in sales and marketing across a wide variety of industries.  Combining a suite of services to guide and support your business growth, from training and consultancy to planning and implementation. Our expertise covers CRM and marketing automation,  sales strategy, marketing strategy, social media, content marketing and inbound marketing. Based in the vibrant city of Leeds in the north of England, we work with forward-thinking MDs, CEOs, Sales/Marketing Directors, Customer Experience Officers and Marketing Managers – who want to challenge the way things have always been done; create better visibility over marketing activity; and achieve sustainable revenue growth.

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What we do


By creating regular, insightful and useful content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business. We plan, create editorial calendars, promote and distribute exciting and engaging social content to reach more potential customers and bring more visitors to your website. Our social media services help you to build your brand online, generate more website traffic, and increase the number of relevant leads.


Inbound marketing and inbound sales is about creating valuable experiences that have a positive impact on your target customers – and your business. It’s about changing the way you sell to match how people buy. It’s about eliminating time-consuming, low value, and low ROI-generating activity from your sales + marketing processes; and replacing it with methods to attract, connect with, convert and retain your ideal prospects and customers – generating a consistent pipeline of quality leads, shortening sales cycles and making your team more focused and productive.


Account Based Marketing is a strategy to help you connect with higher value accounts. Using ABM, we help you to identify key strategic accounts, establish buyer profiles and personas – so you can reach and connect with your ideal customers in new and existing markets more effectively.


We develop and deliver multi-channel marketing campaigns with inbound methodolgy at their core, using content and social media to amplify the success of brand and product awareness, product launches, and lead generation.


We offer a mixture of strategic services and tactical services – because sometimes you need a full on plan, and other times, you have one already, so just need a spare pair of hands to action everthing on your to-do list! We’re serious about setting you up for success. Whether it’s basic training or an in-depth strategic plan, we’ve got you covered:

Strategy + Planning

The purpose of strategic planning & consulting is to challenge, inspire and guide you to achieve your growth goals, and lay the foundation for future success. 

We  start by assessing your current situation and business goals; then we deliver a strategic plan that you can easily follow and implement in-house, or with ongoing support from us.

Key services:
– Research + Analysis
– Content Audits
– Goal setting/KPIs
– Strategy Development
– Persona Development
– Positioning + Messaging
– Content Plans + Calendars
– Content Guidelines
– Campaign Planning

Training + Coaching

Practical, tried and tested training to upskill your Sales + Marketing team, in a variety of subject matters – examples include:

– Planning & Strategy
– Content Marketing
– Social Media
– Inbound Marketing
– Email Marketing
– Buyer Personas
– Sales strategy/planning
– Sales prospecting and lead nurturing
– Account based marketing

Key services:
– Bespoke sales + marketing training, tailored to your specific requirements
– Flexible format: one-to-one, group-based, on or off-site, tailored to your specific requirements. 

Hubspot CRM &
Marketing Automation

Hit your prospects with the right message at the right time, using CRM with automation technology to nurture sales leads towards conversion.  We’re Hubspot certified; so if you’re considering using Hubspot, or have inherited it as part of your role, with extensive experience in specifiying, implementing and using Hubspot’s software – we’re in an excellent position to guide and support you in using Hubspot effectively as a sales + marketing tool.

Key services:
– Hubspot Sales/Marketing/Service  set up & implementation
– Bespoke Training for Sales/Marketing/Service teams
– Hubspot Portal analysis + improvement
– Ongoing Hubspot support

Content Creation + Distribution

With years of expertise in content writing, development and distribution, we create industry-specific content of exceptional quality, in a variety of formats, including:

– Research/Insight reports 
– Blog articles
– Technical articles
– Whitepapers/eBooks
– Infographics
– Case studies

With access to intelligent software, we distribute your content on the right platforms through the right channels – from press coverage to email campaigns and social media; to reach your target audience and measure the impact.

Measurement + Optimisation

Prove the impact of your content and marketing activity by setting the right metrics and KPIs, and using appropriate tools and software to measure results.

We develop:
– Bespoke metrics and ongoing measurement framework
– Regular reporting and analysis to track trends and monitor results, combining a suite of insights to inform ongoing campaigns

We use intelligent reporting tools and software to ensure accurate, timely insights to inform our reporting and analysis.

From Our Blog

How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

Read more
training team

Upskilling your Sales & Marketing Team and Unlocking Their Potential: Training vs. Consultancy – which one do you need?

Your Sales and Marketing teams are pivotal to your business, and they overlap a lot. Whether you treat them as separate entities will depend on your internal structure. Regardless though, it’s essential that they compliment each other. Investing in training for these teams will show commitment to them

Read more


We’re proud to have worked with (or still be working with) some brilliant minds at brilliant companies

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