Headingley Enterprise & Arts Centre, Bennett Rd, Leeds LS6 3Hn

If opportunity doesn't knock, build a door.

Hi, I'm Rachael Simpson, founder of ContentLabs, a small but perfectly formed B2B growth marketing consultancy. I work with forward-thinking, established product-based brands and manufacturers, to open new doors with your ideal customers in new and existing markets - helping you grow your sales pipelines, turn website visitors into leads, and nurture prospects into paying customers.

Growth driven marketing for brands on the cusp of change

I help forward-thinking product-based businesses – usually those with an established international presence (or a desire to have one) – to find new opportunities to grow in new and existing markets. 


Using CRM and marketing automation tools to turn your website into your best source of quality leads – and your best salesperson.


I’m a CIM qualified Chartered Marketer, and a Hubspot Certified Inbound Consultant & Content Marketer, with over 13 years’ experience in B2B sales & marketing for SMEs and larger organisations.


Account Based Marketing is a strategy to help you connect with higher value accounts. I help you to identify key strategic accounts, establish buyer profiles and personas – so you can reach and connect with your ideal customers in new and existing markets more effectively.


‘Inbound’ is about changing the way you sell to match how people buy – generating a consistent pipeline of quality leads, improving sales processes, shortening sales cycles and making your sales and marketing team more focused, aligned and productive.


The execution of a Content Plan is crucial to the efficacy of your Inbound Strategy. I offer Content curation, design, copywriting, planning, scheduling, distribution and management of written and visual online content – from blogs, to feature articles, ebooks and infographics.


In line with content marketing, I offer social media planning, creation, scheduling and publishing services – to help you develop a winning social presence that increases fans & followers and turns them into loyal customers.


The purpose of consulting is to challenge, inspire and guide you to achieve your goals. I assess your current situation, and deliver a plan that you can easily follow and implement. You can choose to hire me on an ongoing retainer basis to steer and implement your marketing plan alongside your internal teams.


Practical, tried & tested training to upskill your sales & marketing team. Myformat is flexible; from one-to-one and group-based training, on or off-site.

Best partnerships

I work with companies and people who ‘make things’ – manufacturers of scientific/technical or industrial products, through to producers of consumer-baseds goods and services.

Whilst there may be geographic and sector differences, my clients generally have one thing in common: a desire for growth/expansion, are positive about change, and understand that innovation is about more than just product alone. The people I work closely with are often forward-thinking MDs, CEOs, Sales Directors, Customer Officers and Marketing Managers – who want to challenge the way things have always been done; create better visibility over sales & marketing activity; and favour longer-term sustainable growth over short-term tactics.


Client Testimonials

Don’t take my word for it – here’s what my clients say:

Working with Rachael at ContentLabs, we’ve seen a major shift in strategic direction with the design and implementation of a new inbound marketing strategy. ContentLabs consistently produces content of exceptionally high quality, optimising our communication channels to deliver incredibly effective marketing campaigns – resulting in increased targeted lead generation.

Andrew Hemingway

Commercial Director, James Heal

We’ve worked with Rachael Simpson as a freelance marketer, where she has provided Creative Emporium with content marketing services including a monthly blog editorial schedule and content ideas for our social media platforms, copywriting and PR . Rachael is really easy to work with and brings creativity and enthusiasm to every project.

Darren Cohen

Managing Director, Creative Emporium

Rachael has provided excellent, professional advice on strategic marketing and brand recommendations. Her approach is friendly, prompt and reliable – a true professional and a valuable resource, with a good sense of fun! I have no hesitation in recommending Rachael to other company’s seeking to achieve growth.

Paul Horton

Inventor of TrekStikTM


Have a question? Use the form below, ping me a message via online chat, or give me a call.

[ ]

From the Growth Lab

Resources, guides and updates on all things B2B marketing, inbound sales, inbound marketing, account based marketing and content marketing.

Aligning marketing activity with business strategy

This post was originally written on my old blog, and has been recently updated for 2018. Whilst it may be a couple of years old; content like this is truly evergreen and the[…]

Read more

Seven ways to create value from data

“Data must be turned into insight and action to be a source of customer, competitive and marketing advantage. Data is the bedrock upon which successful research, segmentation, marketing automation, targeting[…]

Read more

Online video: getting more bang for your buck

In previous articles, I think I have established how much I *love* a useful online tool, that makes my job (and my clients lives) easier. As a marketer who has[…]

Read more