Contentlabs is a consultancy practice operated by Rachael Simpson, an independent marketing consultant with 14 years’ experience in sales and marketing across a wide variety of industries. Combining a suite of services to guide and support your business growth, from training and consultancy to planning and implementation. Our expertise covers CRM and marketing automation, sales strategy, marketing strategy, social media, content marketing and inbound marketing. Based in the vibrant city of Leeds in the north of England, we work with forward-thinking MDs, CEOs, Sales/Marketing Directors, Customer Experience Officers and Marketing Managers – who want to challenge the way things have always been done; create better visibility over marketing activity; and achieve sustainable revenue growth.Connect on LinkedIn
What we do
We offer a mixture of strategic services and tactical services – because sometimes you need a full on plan, and other times, you have one already, so just need a spare pair of hands to action everthing on your to-do list! We’re serious about setting you up for success. Whether it’s basic training or an in-depth strategic plan, we’ve got you covered:
Strategy + Planning
The purpose of strategic planning & consulting is to challenge, inspire and guide you to achieve your growth goals, and lay the foundation for future success.
We start by assessing your current situation and business goals; then we deliver a strategic plan that you can easily follow and implement in-house, or with ongoing support from us.
– Research + Analysis
– Content Audits
– Goal setting/KPIs
– Strategy Development
– Persona Development
– Positioning + Messaging
– Content Plans + Calendars
– Content Guidelines
– Campaign Planning
Training + Coaching
Practical, tried and tested training to upskill your Sales + Marketing team, in a variety of subject matters – examples include:
– Planning & Strategy
– Content Marketing
– Social Media
– Inbound Marketing
– Email Marketing
– Buyer Personas
– Sales strategy/planning
– Sales prospecting and lead nurturing
– Account based marketing
– Bespoke sales + marketing training, tailored to your specific requirements
– Flexible format: one-to-one, group-based, on or off-site, tailored to your specific requirements.
Hubspot CRM &
Hit your prospects with the right message at the right time, using CRM with automation technology to nurture sales leads towards conversion. We’re Hubspot certified; so if you’re considering using Hubspot, or have inherited it as part of your role, with extensive experience in specifiying, implementing and using Hubspot’s software – we’re in an excellent position to guide and support you in using Hubspot effectively as a sales + marketing tool.
– Hubspot Sales/Marketing/Service set up & implementation
– Bespoke Training for Sales/Marketing/Service teams
– Hubspot Portal analysis + improvement
– Ongoing Hubspot support
Content Creation + Distribution
With years of expertise in content writing, development and distribution, we create industry-specific content of exceptional quality, in a variety of formats, including:
– Research/Insight reports
– Blog articles
– Technical articles
– Case studies
With access to intelligent software, we distribute your content on the right platforms through the right channels – from press coverage to email campaigns and social media; to reach your target audience and measure the impact.
Measurement + Optimisation
Prove the impact of your content and marketing activity by setting the right metrics and KPIs, and using appropriate tools and software to measure results.
– Bespoke metrics and ongoing measurement framework
– Regular reporting and analysis to track trends and monitor results, combining a suite of insights to inform ongoing campaigns
We use intelligent reporting tools and software to ensure accurate, timely insights to inform our reporting and analysis.