HEART Centre, Bennett Road, Leeds, LS6 3HN
+440)7734257349
hello@gocontentlabs.com

If opportunity doesn't knock, build a door.

Growth-driven sales & marketing consultancy for established B2B brands, helping you open new doors with your ideal customers in new and existing markets.

Growth driven B2B sales & marketing for brands on the cusp of change

We help B2B companies – usually those with an established international presence (or a desire to have one) – to find new opportunities to grow in new and existing markets. We have tonnes of experience working with companies who produce and sell complex, scientific or technical products to a business-to-business audience.

Whilst there may be geographic and differences in industry vertical, our clients generally have one thing in common: a desire for growth/expansion, are positive about change, and understand that innovation is about more than just product alone. Based in the vibrant city of Leeds in the North of UK, we work nationally (and sometimes internationally) with forward-thinking MDs, CEOs, Sales Directors, Customer Experience Officers and Marketing Managers – who want to challenge the way things have always been done; create better visibility over sales & marketing activity; and achieve sustainable revenue growth.

TEAM

A few things we’re great at

Working with Contentlabs means real results – whether you’re looking to achieve better alignment and productivity from your sales and marketing teams; generate better quality leads; create regular, insightful content, or improve how you manage customer relationships, we can help.

INBOUND MARKETING

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Unlike outbound marketing (think cold calling, chasing your leads) with inbound, you don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

INBOUND SELLING

‘Inbound’ is about changing the way you sell to match how people buy. It’s about eliminating time-consuming, low value and low ROI-generating activity from your sales processes; and replacing it with methods to attract, connect with, convert and retain your ideal prospects and customers – generating a consistent pipeline of quality leads, shortening sales cycles and making your team more focused and productive.

ACCOUNT BASED MARKETING

Account Based Marketing is a strategy to help you connect with higher value accounts. Using ABM, we help you to identify key strategic accounts, establish buyer profiles and personas – so you can reach and connect with your ideal customers in new and existing markets more effectively.

CONTENT MARKETING

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy & plan. After all, you’ve got more competition than ever! If you’re having trouble planning or need some fresh ideas to include in your plan, get in touch.

Services

Bring us your ideas half-formed, your struggling sales strategies, your unsolved marketing challenges. We’re serious about setting you up for success. Whether it’s basic training or an in-depth sales and marketing strategic plan, we’ve got you covered.

B2B Brand Strategy & Planning

The purpose of strategic planning & consulting is to challenge, inspire and guide you to achieve your growth goals.

We assess your current situation and business goals, and deliver a plan that you can easily follow and implement.
You can then choose to hire us on an ongoing retainer basis to steer and implement your marketing plan alongside your internal teams.

B2B Inbound Sales & Marketing Campaigns

We use various techniques to help you pull your ideal prospects to your products and services, utilising various forms of digital marketing, including: content marketing, marketing automation, conversational marketing, blogging, email marketing, video, social media management, webinars, SEO & PPC, native advertising, digital PR & influencers….to create awareness, increase qualified leads, and drive revenue growth.

B2B Content Marketing

Any content marketing strategy starts with you, your business needs and desired outcomes. Unfortunately, as you’ve likely already experienced, content for contents’ sake doesn’t help anyone, least of all your customers.
We’ll get to know you and your customers (or who you’d like them to be) and create personas for each significant cross-section…helping us to hone-in on exactly the topics and content that will give you the most bang for your buck.

CRM & Marketing Automation

With extensive experience in specifiying, implementing and using CRM and Marketing Automation  software, we’re in an excellent position to guide you in finding the best system for your business. As Hubspot certified specialists; if you’re considering using Hubspot, or have inherited it as part of your role, we offer training & support in using the software effectively.

B2B Sales Training

Our training centres around how to use and leverage technology and tools such as CRM and automation software, to enable sales teams to eliminate manual, repetitive tasks, and supercharge their productivity, prospecting and close deals more effectively. A format that is totally flexible; from one-to-one and group-based training, on or off-site, tailored to your specific requirements.  

B2B Marketing Training

Practical, tried and tested training to upskill your Marketing team, in a variety of subject matters – from Planning & Strategy, to Content, Inbound, Email and SEO, and Persona development. We offer bespoke training, tailored to your specific requirements, as well as regular training sessions at various locations, from £95 per person.
Not sure what you need? Arrange a quick exploration call with us today.

Pricing

We believe in transparency, there’s no hidden fees or surprises, just straight, honest pricing. Here’s what you’ll get by investing in us:

consultancy

£500

per day

  • Discovery workshop
  • Research & analysis
  • Strategic recommendations
  • Goal setting
  • Strategy development
  • Marketing/Sales plan development
  • Hourly rate/Half day rate available – please ask
Get Started
in-house training

£750

per day

  • One-to-one/Group-based
  • All training materials included
  • Interactive, entertaining & engaging sessions to maximise participation
  • Delivered on-site or at location of choice
  • Range of tools & delivery methods
  • Fully researched & bespoke to your requirements
Get Started
monthly retainer

£1000

starting from, per month

  • 2-4 days per month
  • Strategy development & Planning
  • Execution of marketing plans
  • Team training & mentorship
  • Monthly/quarterly reporting/analysis
  • Participation in Management/Board meetings if required
Get Started

From Our Blog

How to create a Sales & Marketing Skills Matrix

A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

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hiring

We’re Hiring! Part-time Marketing & Administrative Assistant

This is a unique and exciting opportunity to gain ‘hands-on’ experience and insights into marketing and communications by working within a B2B Growth Marketing Consultancy; supporting the managing director to[…]

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Our Happy Clients

We’re proud to have worked with (or still be working with) some brilliant minds at brilliant companies

Contact us

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