HEART Centre, Bennett Road, Leeds, LS6 3HN
+440)7734257349
hello@gocontentlabs.com

If opportunity doesn't knock, build a door.

Growth-driven marketing consultancy for B2B & B2C brands, helping you to use content to open new doors with your ideal customers in new and existing markets.

Growth driven marketing for brands on the cusp of change

We’re a boutique digital marketing consultancy practice. We consult, advise, plan, create and implement social media, content and inbound marketing strategies that help you build a better business.

We help both B2B & B2C companies – usually those with an established international presence (or a desire to have one) – to find new opportunities to grow in new and existing markets.

Our clients generally have one thing in common: a desire for growth/expansion, are positive about change, and understand that innovation is about more than just product alone. Based in the vibrant city of Leeds in the North of UK, we work with forward-thinking MDs, CEOs, Sales/Marketing Directors, Customer Experience Officers and Marketing Managers – who want to challenge the way things have always been done; create better visibility over marketing activity; and achieve sustainable revenue growth.

TEAM

A few things we’re great at

Working with Contentlabs means real results – whether you’re looking to generate better quality leads; create regular, insightful content, or improve how you manage customer relationships, we can help.

CONTENT MARKETING

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy & plan. After all, you’ve got more competition than ever!

By creating regular, insightful and useful content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

If you’re having trouble planning or need some fresh ideas to include in your plan, get in touch.

INBOUND MARKETING

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. Unlike outbound marketing (think cold calling, chasing your leads) with inbound, you don’t need to fight for your potential customers’ attention. It’s about changing the way you sell to match how people buy. It’s about eliminating time-consuming, low value and low ROI-generating activity from your sales processes; and replacing it with methods to attract, connect with, convert and retain your ideal prospects and customers – generating a consistent pipeline of quality leads, shortening sales cycles and making your team more focused and productive.

ACCOUNT BASED MARKETING

Account Based Marketing is a strategy to help you connect with higher value accounts. Using ABM, we help you to identify key strategic accounts, establish buyer profiles and personas – so you can reach and connect with your ideal customers in new and existing markets more effectively.

SOCIAL MEDIA MARKETING

We plan, create editorial calendars, create and publish exciting and engaging social content to reach more potential customers and bring more visitors to your website. Our social media services help you to build your brand online, generate more website traffic, and increase the number of relevant leads. 

Services

Bring us your ideas half-formed, your struggling content strategies, your unsolved marketing challenges. We’re serious about setting you up for success. Whether it’s basic training or an in-depth strategic plan, we’ve got you covered.

Brand Strategy & Planning

The purpose of strategic planning & consulting is to challenge, inspire and guide you to achieve your growth goals.

We assess your current situation and business goals, and deliver a plan that you can easily follow and implement.
You can then choose to hire us on an ongoing retainer basis to steer and implement your marketing plan alongside your internal teams.

Inbound Sales & Marketing Campaigns

We use various techniques to help you pull your ideal prospects to your products and services, utilising various forms of digital marketing, including: content marketing, marketing automation, conversational marketing, blogging, email marketing, video, social media management, webinars, SEO & PPC, native advertising, digital PR & influencers….to create awareness, increase qualified leads, and drive revenue growth.

Content Marketing

Any content marketing strategy starts with you, your business needs and desired outcomes. Unfortunately, as you’ve likely already experienced, content for contents’ sake doesn’t help anyone, least of all your customers.
We’ll get to know you and your customers (or who you’d like them to be) and create personas for each significant cross-section…helping us to hone-in on exactly the topics and content that will give you the most bang for your buck.

CRM & Marketing Automation

With extensive experience in specifiying, implementing and using CRM and Marketing Automation  software, we’re in an excellent position to guide you in finding the best system for your business. As Hubspot certified specialists; if you’re considering using Hubspot, or have inherited it as part of your role, we offer training & support in using the software effectively.

Social Media Management

Our social media management service (SMMS) lets you outsource social media planning, analysis, content creation, scheduling and publishing to the experts – saving your time, and ensuring your social content improves brand awareness and generates quality leads and sales for your business. Let us manage your social media, so you can focus on what you do best – managing your business! We specialise in Facebook, LinkedIn, Twitter and Instagram marketing.

Marketing Training

Practical, tried and tested training to upskill your Marketing team, in a variety of subject matters – from Planning & Strategy, to Content, Inbound, Email and SEO, and Persona development. We offer bespoke training, tailored to your specific requirements. A format that is totally flexible; from one-to-one and group-based training, on or off-site, tailored to your specific requirements.   Not sure what you need? Arrange a quick exploration call with us today.

Pricing

We believe in transparency, there’s no hidden fees or surprises, just straight, honest pricing. We offer a mixture of strategic services and tactical services – because sometimes you need a full on plan, and other times, you have one already, so just need a spare pair of hands to action everthing on your to-do list!  Here’s what you’ll get by working with us:

strategic consultancy
(day rate)

£500

per day

  • Discovery workshop
  • Research & analysis
  • Strategic recommendations
  • Goal setting
  • Strategy development
  • Marketing/Sales plan development
  • Hourly rate/Half day rate available – please ask
Get Started
strategic consultancy (monthly retainer)

£500

starting from, per month

  • 2-4 days per month
  • Strategy development & Planning
  • Execution of marketing plans
  • Team training & mentorship
  • Monthly/quarterly reporting/analysis
  • Participation in Management/Board meetings if required
Get Started
in-house
training
(group/1-1)

£750

per day

  • One-to-one/Group-based
  • All training materials included
  • Interactive, entertaining & engaging sessions to maximise participation
  • Delivered on-site or at location of choice
  • Range of tools & delivery methods
  • Fully researched & bespoke to your requirements
Get Started
marketing automation

£150

per Workflow

  • Research & analysis, review of existing
  • Goal setting & recommendations
  • Set up of Workflow automations & email series
  • Copywriting and graphics
  • Testing & Optimisation
  • Performance analysis & reporting
Get Started
social media management

£75

per month, per platform

  • Goal setting workshop
  • Research & Strategic Plan
  • Content Calendar (Monthly)
  • Post creation, scheduling & publishing
  • Creation of graphics for each platform/post
  • Monitoring, Reporting & Analysis (Monthly)
Get Started
facebook/ instagram ads

£89

per month, per platform

  • Goal setting workshop
  • Research & analysis (Inc. review of previous Ads performance)
  • Ads strategy, preparation and implementation
  • Split-testing for optimal results
  • Ad preparation (copy and graphics)
  • Performance Analysis & Reporting (Monthly)
Get Started
linkedin marketing & ads

£99

per month

  • Goal setting workshop
  • Profile Audit & Optimisation (up to 5 staff members)
  • Research & analysis (Inc. review of current business page & previous Ads performance)
  • Optimisation of business page (updating copy/sections)
  • Ads strategy, preparation and implementation
  • Performance Analysis & Reporting (Monthly)
  • Creation of graphics for page/Ads
Get Started
email marketing

£50

per email

  • Analysis/Audit of previous email campaigns
  • Goal setting & Strategy development
  • Creation of email copy, template and graphics
  • Split testing & review
  • Performance analysis & reporting
Get Started
landing pages

£50

per page

  • Review of current landing pages
  • Recommendations & goal setting
  • Copywriting & graphics development
  • Page set up, prep and publishing
  • Testing & Review
  • Performance analysis & reporting
Get Started

From Our Blog

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A skills matrix may sound like it should belong firmly within the boundaries of the HR department, but it’s an organisational wide strategic tool.

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Our Happy Clients

We’re proud to have worked with (or still be working with) some brilliant minds at brilliant companies

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